Padh.ai

How strategic video helped an AI ed-tech startup reach 10M+ views and 5x user growth from 100,000 users to 500,000 users.
Growth
Distribution
Product
The Challenge

When Shrey joined PadhAI as creative lead, the AI-powered UPSC exam prep platform had 100,000 users and needed video at scale—educational content for students, sales enablement for B2B buyers, and product marketing for feature launches.

The Execution

Over 18 months, Shrey created 100+ videos using a systems-driven approach and strategic repurposing. Educational videos explained history with AI, sales demos closed coaching institute deals, and feature launches shipped in 5-7 days. The result: 10M+ views across YouTube, Instagram, and LinkedIn.

The Results

By the time Shrey left, PadhAI had grown to 500,000 users—5x growth. Educational content became a primary acquisition channel, sales assets appeared in every B2B pitch, and product videos improved adoption while reducing support load. This same strategic, embedded approach is what we bring to Torque clients.

Hands holding a smartphone displaying the PadhAI app with a graphic of a robot and a woman sitting on books and text saying 'Study smarter with AI in UPSC PadhAI.'

App introduction

Video stills and assets from the complete production.

Sales enablement

Video stills and assets from the complete production.

Social clips & feature launch

Video stills and assets from the complete production.

Numbers that matter

The videos delivered measurable impact across every channel.

30%

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30%

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30%

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"Memoir Studio didn't just deliver videos—they understood what we needed before we knew it ourselves."

Sarah Chen
Co-founder, SigIQ

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