Cekura
The Challenge
When Shrey joined PadhAI as creative lead, the AI-powered UPSC exam prep platform had 100,000 users and needed video at scale—educational content for students, sales enablement for B2B buyers, and product marketing for feature launches.
The Execution
Over 18 months, Shrey created 200+ videos using a systems-driven approach and strategic repurposing. Educational videos explained history with AI, sales demos closed coaching institute deals, and feature launches shipped in 5-7 days. The result: 50M+ views across YouTube, Instagram, and LinkedIn.
The Results
By the time Shrey left, PadhAI had grown to 500,000 users—5x growth. Educational content became a primary acquisition channel, sales assets appeared in every B2B pitch, and product videos improved adoption while reducing support load. This same strategic, embedded approach is what we bring to Torque clients.
Feature launch
Video stills and assets from the complete production.
Product explainer
Video stills and assets from the complete production.
Funding announcement
Video stills and assets from the complete production.
Numbers that matter
The videos delivered measurable impact across every channel.
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"Torque.video turned around our entire sales strategy in two weeks. What would have taken a traditional agency two months cost a fraction of the price."
IITB Alum
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